Fondazione Galleria Milano presents Ed Ruscha’s Every Building on the Sunset Strip, an artist’s book from 1966 considered one of the cornerstones of contemporary art, during Museo Segreto, a MuseoCity 2025 project. The precious volume will therefore be exhibited on the lower floor of the Foundation, along with other works by Ruscha conceived in the same years and an archival focus on the artist, which reconstructs his relationship with the Galleria Milano.
Ed Ruscha (Omaha, 1937), an artist active in Los Angeles since the early 1960s and launched onto the international scene by an exhibition at the Leo Castelli Gallery in New York in 1963, photographed the buildings of the Sunset Strip in Los Angeles in 1966 with an automatic camera. The result is the historic artist’s book: already in 1962 he had created Twenty-Six Gasoline Stations for his first exhibition, narrating the world of the American West Coast in an innovative way that has its roots not only in Marcel Duchamp’s ready-made, but also in the coeval production of Andy Warhol and in street photography which was taking hold in those very years. A fundamental key to interpretation will be Robert Venturi’s theories in Learning from Las Vegas in 1972.
The gallerist Carla Pellegrini was among the first promoters of West Coast art in Italy from the late 1960s, when her Galleria Milano dedicated an exhibition in 1969 to artists such as Robert Graham, Joe Goode, Billy Al Bengston, Kenneth Price, Ed Moses, and indeed Ed Ruscha.
Link: https://museocity.it/
